Euryops chrysanthemoides aka Bull's Eye

Euryops chrysanthemoides is an evergreen shrub in the daisy family, Asteraceae. Gardeners know it as African bush daisy or daisy bush. Its native range runs from South Africa's Cape provinces to KwaZulu-Natal. It comes from a subtropical region. In gardens, it forms a small, rounded shrub with fine-textured leaves. It grows at a moderate rate and keeps its green foliage year-round.

Plants reach 2–4 feet (0.61–1.22 metres) tall. Their spread reaches 3–4 feet (0.91–1.22 metres). The rounded outline can look loose, though growth is dense. Several stems rise together from the base. New stems are green, while the bark has little visual interest. The leaves grow alternately along the stems. Each simple leaf has an egg-shaped outline, lobed edges, and pinnate veins. Deep cuts give the foliage a soft, fern-like look. Leaves measure 2–4 inches long and show no fall colour change.

The shrub bears many bright yellow flowers through the year. These blooms also give it interest in winter. Butterflies visit the flowers, adding value to mixed borders. The fruits are small and draw little attention. Each measures less than half an inch and has a dry or hard coat. The plant sets seed freely and can spread by self-seeding. Gardeners can also raise new plants from seed.

Grow African bush daisy in full sun. It accepts clay, sand, and loam, from acid to slightly alkaline soil. It suits dry sites and has moderate drought tolerance. It tolerates soil salt poorly, which limits its use in salty ground. Occasional clipping helps keep growth dense. UF/IFAS lists it for USDA zones 8b–11. In zone 8b, frost often kills the stems to ground level. Plants can then send up fresh growth from the base in spring.

Use it in groups, mixed flower borders, or as a single specimen. It also suits containers, raised planters, and beds beside buildings. Its size allows use as a tall ground cover. Roots seldom cause trouble. Most pests do not harm its long-term health, but nematodes are the main concern. UF/IFAS does not list it as invasive, despite its ready self-seeding. The supplied sources give no information on edible uses or toxicity.