Jacobaea maritima aka Dusty Miller

Jacobaea maritima, commonly known as silver ragwort or dusty miller, is a perennial plant species in the genus Jacobaea in the family Asteraceae. Native to the Mediterranean region, it was formerly classified under the genus Senecio and is still sometimes referred to as Senecio cineraria. The plant is widely cultivated as an ornamental, valued for its white, felt-like tomentose leaves. It is often grown as an annual and has elliptic, toothed or lobed, silvery-grey leaves that can reach up to 15cm in length. In summer, it may produce clusters of yellow daisies. The botanical name Senecio cineraria is often misspelled as "cenecio cineraria" or mistaken for centaurea cineraria. The plant's foliage has a silvery grayish-green color and a soft felt-like texture, resembling fern fronds. Apart from its foliage, dusty miller also produces mustard yellow flowers in loose clusters.