Primula auricula aka Auricula

Primula auricula, also known as auricula, mountain cowslip, or bear's ear, is a species of flowering plant in the family Primulaceae. It is native to the mountain ranges of central Europe, such as the western Alps, Jura Mountains, Vosges, Black Forest, and Tatra Mountains. This evergreen perennial, called 'Clown Prince', grows up to 20cm tall and forms rosettes of mealy, yellow-green leaves. In spring, it produces clusters of deep red flowers with pale yellow stripes and eyes on short stems. While 'Alpine' and 'double' auriculas are most suitable for garden cultivation, they require a moist soil rich in humus and prefer a well-drained, sheltered site with some dappled shade. Alternatively, they can be planted in low patio pots or alpine troughs, which can be moved to a shady spot during the summer months. For an attractive display, individual plants can be grown in small pots and showcased in a hand-made wooden 'auricula theatre'.